12 ready-made auto DM messages for the keywords people actually comment. Copy one, add your link and turn it on in Postflow.
Comment: GUIDE
Hey @username! Thanks for commenting 🙌 Here is the free guide you asked for 👉 [your link] Let me know which tip you try first!
Public reply: Sent it to your DMs! 📩
Tip: Put the keyword in the first line of your caption and on the cover of the reel so people know what to type.
Use this templateComment: CHECKLIST
Hey @username! Here is your checklist 👉 [your link] Want the printable version too? Reply with your email and I will send it.
Public reply: Check your DMs for the checklist ✅
Tip: Offer something extra for the email (a printable or a bonus) so giving it feels like a fair trade.
Use this templateComment: BONUS
Hey @username! Thanks for following 💛 Here is your bonus, as promised 👉 [your link]
Public reply: Bonus is in your DMs! Make sure you follow so it unlocks 🔓
Tip: Say in the caption that the bonus is for followers, so nobody is surprised by the follow step.
Use this templateComment: LINKSHOP
Hey @username! Here is the link to the product from the post 👉 [your link] Any questions about sizes or shipping? Just reply here.
Public reply: Link sent to your DMs 🛍️
Tip: Use one keyword per product. If a post shows several products, give each one its own word.
Use this templateComment: PRICE
Hey @username! Thanks for asking 😊 You can see the price and all the options here 👉 [your link] Reply if you want help picking the right one.
Public reply: Just sent you the price in DMs 💬
Tip: Answering "price?" comments in DMs keeps the thread clean and starts a private chat where people are more likely to buy.
Use this templateComment: CODE
Hey @username! Here is your discount code 🎉 Use it at checkout here 👉 [your link]
Public reply: Your code is in your DMs 🎁
Tip: Set an end date for the code in your caption to give people a reason to use it now.
Use this templateComment: WEBINAR
Hey @username! You are almost in 🎟️ Save your seat here 👉 [your link] I will see you there!
Public reply: Sent you the signup link! 📅
Tip: Asking for the email in the DM lets you send a reminder before the event starts.
Use this templateComment: BOOKCALL
Hey @username! Happy to chat 👋 Pick a time that works for you here 👉 [your link] If none of the times fit, reply here and we will sort it out.
Public reply: Booking link is in your DMs 📞
Tip: Great for coaches and agencies: post a client question, then invite people to comment BOOK for a call.
Use this templateComment: WAITLIST
Hey @username! Thanks for your interest in the course 🚀 Join the waitlist here 👉 [your link] You will be the first to know when doors open.
Public reply: Waitlist link sent to your DMs ✨
Tip: Collect emails before launch day so you can tell the waitlist first.
Use this templateComment: RECIPE
Hey @username! Here is the full recipe 🍝 👉 [your link] Tag me if you make it, I would love to see it!
Public reply: Recipe sent to your DMs 😋
Tip: Show the finished dish in the first second of the reel and the keyword on screen at the end.
Use this templateComment: ENTERGIVEAWAY
Hey @username! Thanks for entering 🎉 Here are the giveaway rules and how winners are picked 👉 [your link] Good luck!
Public reply: You are in! Check your DMs for the details 🍀
Tip: Link to clear giveaway rules and follow Instagram’s promotion guidelines.
Use this templateStory reply: FREE
Hey @username! Thanks for replying to my story 💌 Here is your freebie 👉 [your link]
Tip: Add a sticker or text to the story that says “Reply FREE”. Story replies arrive as DMs, so there is no public reply.
Use this templateGreet the person by name, thank them for commenting, give them exactly what the post promised (the link, code or guide) and end with one clear next step, such as replying with a question. Keep it short and friendly so it reads like a real message.
Short, single words that match the offer, such as GUIDE, LINK, PRICE, CODE or BOOK. Put the keyword in the caption and on screen, and use a different word for each offer so you can see which one works.
Postflow lets you write up to 1,000 characters per DM. Most good auto DMs are only two or three short lines with the link on its own line.
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